Monday, March 5, 2012

Types of Search Engine Ranking Factors

Types of Four Search Engine Factors

1.On Page Ranking Factors
2. Off Page Ranking Factors
3. Violations
4. Rankings

Factors Work In Combination
No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low quality content. Having many links won’t help if they are low quality links. But having several positive factors can increase the odds of success. As for negative factors, they obviously can worsen the odds.

   1. On Page Ranking Factors
    - Quality Content - Provide a fresh and quality content of your site.
    - HTML/Title  - Provide html clues that help search engine with determining site relevancy.
    - Crawl  - Search Engine crawling and indexing is all about finding relevant content.


  2. Off Page Ranking Factors 
    -  Quality - Build a quality links
    -  Reputation - Social Reputation
    -  Authority - Trust and Authority
    -  Country - Personal Country

  3. Violations - Make no mistake. Search engines want people to perform SEO. They provide help   directly about SEO techniques and encourage this, because good SEO can improve their listings. but there are some techniques that they deem “spam” or “black hat,” acts that if you do could results in your pages getting a ranking penalty or worse, being banned from the search engines entirely.

4. Blocking is a new class of ranking signal. This is where searchers themselves may decide they don’t like pages from a particular web site, even if those web sites don’t violate any traditional spam rules.Blocking has a big impact on what the individual who blocks sees, but it also has an impact on what every searcher sees.

Source: http://searchengineland.com/guide/seo/types-of-search-engine-ranking-factors

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