Why is Link Building Important for SEO?

Building inbound links for your website is a cornerstone strategy for any successful SEO campaign. Inbound links will network your website with other sites and provide healthy pathways in and out of your website. If you think of your website not as a brochure, but rather as a body, the links within the website would represent the veins carrying vital traffic throughout the website.

Likewise the inbound links would be the fuel that brings traffic into your website. Without inbound links, your website starves.

It is also unhealthy for your website not to release any traffic that isn’t useful. If you don’t supply outgoing links, then you miss the opportunity to extend goodwill to other websites with related or interesting businesses.

Since inbound links are the fuel for SEO, you need to ensure that you are not only consistently building all kinds of new links, but that you also build high quality links.

Selecting links and vetting them for quality is the job of your friendly Search Engine Optimization company. We ensure that links built pointing to your website meet our quality standards and we ensure that by manually checking links ourselves and double checking them.

Read More: http://www.businesswebcoach.com/search-engine-optimization/off-page-seo/link-building/why-is-link-building-important-for-seo/

Four Benefits of SEO Deep Linking

You know you need incoming links to your blog. But, do you know you need deep links as well?

SEO deep linking means linking to your own content. In other words, you link in, not out – and no, you don’t do this because you’re a stingy linker and want to keep the Google juice to yourself. You do this because it’s good SEO practice, and allows you to drive visits deeper and deeper into your blog.

If you haven’t tried SEO deep linking, you may want to start now. Here are some of its benefits.

1. It improves your blog’s usability. New readers of a blog usually find it difficult to navigate website links. At the same time, they most likely would not be able to read old posts that are as relevant today as they were when you wrote them. What better way to give them access to content they normally wouldn’t find on their own? All they have to do is click on a deep link and start reading!

2. It optimizes each page of your website. So, your index page has a rank of 2. But, what about the rest of your blog’s pages? Search engines rank sites per page. When you deep link, you leverage your own blog’s equity and increase the popularity of each page.

3. It increases each web page’s importance. The more targeted links pointing to a page, the more important search engines will consider it. You can make each page in your blog more important through external or internal deep linking.

4. It helps the “spiderability” of your page. Search engines’ spiders crawl the pages on your blog by following the links that lead to it. By pointing to your blog’s different pages, you ensure all your blog’s pages are spidered.

Of course, don’t go crazy on your link-building just because you can. Use it in moderation. If you can’t find a page that is relevant to a keyword, don’t force it. SEO deep linking won’t land you on Google’s first page overnight, but it does give you the upper hand in the battle for search engine supremacy.

Source: http://www.businesswebcoach.com/search-engine-optimization/four-benefits-of-seo-deep-linking/

On Page Optimization

Web Page Optimization defines the techniques associated with improving the impact of the webpage in the search engine optimization process. This process includes every aspect of the website including:

• Keyword Research
• Page Content
• Page Coding
• Link Structure
• Technical Audits
• Server and Delivery

1. Keyword Research - Keywords – those search words that bring your market and the search engine to your page – are the foundation of page optimization.

 Keyword research requires both experience and clear understanding of the market and the search engine page ranking process. Keywords alone are not usually enough to improve rank, understanding the phrases and word combinations that will also lead your market to your webpage are important. Trends, seasonal factors and changes from off page techniques will be important considerations.

2. Page Content - Content is King. Search engines look at the organic nature of content, the content needs to appeal to visitors and have readability. Plugging in a slew of keywords to y0ur copy haphazardly could reduce your search engine page rank results.

3. Page Coding - The coding of your web page is also very important in terms of on page SEO. The code choice, the use of title tags and Meta tags have changed over time, keeping up with the latest advantages, strategic options and web page optimization techniques is part of the SEO Visions Internet Marketing Program.

4. Link Structure - The structure of links and link building is an essential aspect of On Page Optimization; structuring the links both internal and external is important to optimize the search success. Ensuring that first links on your website are optimized properly, that clearly defined navigations are built with the user in mind, and that outgoing links are based on trusted websites only are only a small sample of audits we make, and improve, on behalf of your business.

Source: http://www.seovisions.com/search-engine-optimization/on-page-optimization.html

SEO Terminologies

SEO Terminologies

1. Anchor Text - The visible text of a link. If in HTML form, a link has a structure: <a href=”#”>Click here</a>, then Click here is your anchor text. Anchor text is the most important factor in SEO because of 3 things. Firstly, Google uses anchor text to judge the relevancy between referring site and destination site.

2. Backlinks - Backlinks are links from other pages to your site. In SEO,  you’re trying to obtain as many backlinks as you can to homepage and other pages of your websites using keywords that match with their contents.

3. Bounce rate - Percentage of visitors who land to your page and exit right away without viewing other pages. Bounce rate is caused by many things, include content doesn't match with what users are looking for, server downtime and a lot more.

4. Index -  index is like an dictionary of search engine where it keep tracks of search terms and related websites.

5. Keyword cannibalization - The excessive use of some keywords across many pages of your website that makes it hard for Google rank. Like keyword stuffing, which is excessive use of same keyword on an article, keyword cannibalization should be avoided when you do your on-site SEO.

6. Link bait - Link bait is used very often in blogging world. Problogger and DailyBlogTips are two sites that have a lots of link bait posts which have very high number of backlinks.

7. Link farm - The practice of creating a network of sites that you own without letting Google know about them in order to build backlinks.

8. On-site SEO - The practice of making your web page relevant to what people are searching for. To achieve perfect on-site SEO, you have to know what keywords people use to search for your content first.

9. Organic link - Links which are obtained naturally; someone volunteers to link to your content because it’s valuable to him or his users.

10. Off-site SEO - The practice of increasing popularity of your site in order to get more higher position in Google results. If on-site SEO makes sure your web page is included in search results, link building gives it higher rank so more people will know and click on your site.

Source: http://www.eblogcamp.com/glossary-of-20-seo-words-676/

Off Page Optimization

Off Page Optimization - Off Page Optimization deals with building links. Its a process of getting tons of quality of back links. Here are some of the techniques under this category. These following techniques you will get easily various back-links and promote your site.

1. Article submissions - Article submission allows the users to submit their articles to the article directories and have live links in the author resource box. Here article directories get free content for their website and webmasters get their free back links. When finding one way back links became highly challenging, article submissions came as a great blessing to the webmasters. They did not mind writing articles rather than sending hundreds of mails to get just one of two links. It is very important that we get good quality back links for our website.

2. Blog commenting - Every time you leave a comment on a blog, there is a field for your website address which gives a link to your website from that particular blog. every comment approved by that blog counts as a link. but in practice it is quite difficult and tedious to gain links this way.

3. Classified ads - Online classified advertising is the process of advertising a product or service by writing an interesting description about it. You can advertise you site using Classified Ads to increase traffics and make your sites visible.

4. Directory Submissions - Search engines give importance to the number of inbound links to your site and from web directories you get one-way inbound links. Web directories, while including your links, don’t expect you to put their link on your website. Search engines discourage link-exchange tactics but they consider one-way inbound links with high regard.

5. Forum Posting -  Forums are the good platform for discussion,you can get a lot ideas through forums, not only ideas but also solutions of certain problems.
It generates traffic to your website, helps to promote your business and helps to increase rankings.

6. Social Bookmarking - social bookmarking site, choose the category or tag that matches your interest, and find the most popular websites."social shopping" into a search engine and seeing page after page after page of links that may or may not be useful.

7. Link Exchange - Link exchanges are simple. The concept doesn’t have much of an underlying theory. It’s exactly what it sounds like. Websites exchange links with each other to generate traffic.

Types of Search Engine Ranking Factors

Types of Four Search Engine Factors

1.On Page Ranking Factors
2. Off Page Ranking Factors
3. Violations
4. Rankings

Factors Work In Combination
No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low quality content. Having many links won’t help if they are low quality links. But having several positive factors can increase the odds of success. As for negative factors, they obviously can worsen the odds.

   1. On Page Ranking Factors
    - Quality Content - Provide a fresh and quality content of your site.
    - HTML/Title  - Provide html clues that help search engine with determining site relevancy.
    - Crawl  - Search Engine crawling and indexing is all about finding relevant content.


  2. Off Page Ranking Factors 
    -  Quality - Build a quality links
    -  Reputation - Social Reputation
    -  Authority - Trust and Authority
    -  Country - Personal Country

  3. Violations - Make no mistake. Search engines want people to perform SEO. They provide help   directly about SEO techniques and encourage this, because good SEO can improve their listings. but there are some techniques that they deem “spam” or “black hat,” acts that if you do could results in your pages getting a ranking penalty or worse, being banned from the search engines entirely.

4. Blocking is a new class of ranking signal. This is where searchers themselves may decide they don’t like pages from a particular web site, even if those web sites don’t violate any traditional spam rules.Blocking has a big impact on what the individual who blocks sees, but it also has an impact on what every searcher sees.

Source: http://searchengineland.com/guide/seo/types-of-search-engine-ranking-factors

What is SEO

SEO ( Search Engine Optimization ) - SEO stands for “search engine optimization.” It is the process of getting traffic from the free, organic and natural listings on search engines. All major search engines such asGoogle, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. 
Search engines use specific algorithms to determine what website will be ranked higher for some particular query in search results. These algorithms are kept strictly confidential, but their general concepts and principles can be found if you spend some time and analyze search engine behavior.


Source: http://searchengineland.com/guide/what-is-seo